Built to
Endure.
A half-day experience built for business owners who are in it for the long game. You'll gain insight from their experiences and learn the frameworks that have shaped their success.
BTE 2025 — Event Recap
This one is built to leave you equipped for the long game.
Built to Endure is a half-day experience for business owners. Specifically, it's designed for those committed to building something that lasts — not just through the next quarter, but through the next ten years.
GenWealth hosts this gathering to bring together leaders who have walked the road. These are people who made the hard calls and, as a result, built businesses that have stood the test of time. You'll hear firsthand lessons from accomplished business owners and discover the frameworks they use to make critical decisions and drive growth. You'll also leave with more than notes.
In short: one morning, ten voices, and practical wisdom you can apply before Monday.
9:00 AM — 2:30 PM · Free to attend
Walk away with actionable systems built for the long game. These frameworks are designed to support your business in any economic season. In other words, they're built to hold up when things get hard — not just when conditions are favorable.
Hear from leaders who have built enduring businesses and are sharing what has worked for them. There's no polished theory from the sidelines here. Instead, every insight comes from real experience in the field.
Connect with fellow business owners who understand the weight of the decisions you carry. Furthermore, the conversations in this room are often worth as much as the sessions themselves. The room is part of the experience.
Jason Curry has spent his career helping leaders move from adequate to extraordinary. He is the author of Finish Empty, a book that challenges business owners to pour everything they have into work that matters. Specifically, he believes in leaving nothing on the table and no potential unspent. As a result, his closing address will be the capstone of the day — and the moment the whole morning builds toward.
From the 2025 Event
Seats are limited, so don't wait. Registration is free and takes less than a minute.
Downtown Little Rock
Little Rock, AR 72201 Parking details and logistics will be shared upon registration.
